Maiwada: Gentle giant in public relations, his award weaning streaks

By Ezurike Ugochukwu

In the realm of public relations, few individuals have left an indelible mark as Assistant Comptroller of Customs Abdullahi Maiwada, PhD.

This quintessential Public Relations Officer(PRO) has effortlessly navigated the ever-changing landscape of information gathering and dissemination, earning him numerous accolades and widespread recognition.

With an impressive academic pedigree, and over eleven years of diligent and eventful service, Maiwada has proven himself to be a force to be reckoned with.

His impressive academic background includes Bachelor’s and Master’s degrees in Education/Geography and environmental Management from Bayero University Kano, as well as Bachelor’s and Master’s degrees in Mass Communication from Crescent University Abeokuta, culminating in a PhD in Media Arts from the University of Abuja.

Maiwada’s exceptional leadership, communication skills, and dedication to public relations excellence have not gone unnoticed. He has received commendations from prominent personalities, including CGC Bashir Adeniyi, who praised his “commitment to excellence” and “dedication to professionalism”. Dr. Hassan Gimba, a renowned journalist, described Maiwada as a “gentle giant” who has “seamlessly taken the reins of the service’s public relations”.

CGC Adeniyi

Adeniyi said, “Maiwada’s commitment to excellence is inspiring. His dedication to professionalism has earned him recognition as one of Nigeria’s top PR professionals.”

The Association of Media and Communication Researchers of Nigeria recognized Maiwada as one of Nigeria’s 50 Most Influential PR Voices in 2025, citing his “bold moves, long-term experience, and impact-driven communication”. Image Merchants Promotion Limited awarded him the “Spokesperson of the Year” award in 2023 and 2024, acknowledging his exceptional communication skills and professionalism.

Maiwada’s humility and willingness to support others have opened doors that academic credentials and rank could not.

He is indeed an iconic figure in public relations, with numerous awards to his name, solidifying his position as one of Nigeria’s top PR professionals.

Some of His Awards and Accolades

Some Maiwada’s impressive collection of awards and Accolades includes: Recipient of the 2020 World Customs Organisation (WCO) meritorious award.

Best Spokesperson Award from the Nigerian Institute of Public Relations in 2024.

Assistant Comptroller of Customs, promoted to in December 2024.

Recognized as one of Nigeria’s 50 Most Influential PR Voices in 2025 by the Association of Media and Communication Researchers of Nigeria.

Awarded the “Spokesperson of the Year” award in 2023 and 2024 by Image Merchants Promotion Limited.

Recent Awards

Maiwada’s most recent award is the Outstanding Global/Innovative Feat in PR & Contributions to Strategic Communication in the Maritime Industry, presented by The Association of Maritime Journalists of Nigeria (AMJON). This award recognizes his dynamic approach to public relations, leveraging modern tools and digital media to project the image and activities of the Nigeria Customs Service.

Indeed A True PR Professional

Maiwada’s exceptional leadership, communication skills, and dedication to public relations excellence have earned him a reputation as one of Nigeria’s top PR professionals. His humility, willingness to support others, and commitment to excellence make him an inspiration to many in the industry.

As a trailblazer in the field of public relations, Maiwada continues to set the bar high for others to follow. His remarkable achievements serve as a testament to the power of hard work, dedication, and a passion for excellence.

Conclusion

AC Abdullahi Maiwada, PhD, is a shining example of what it means to be a true PR professional. His impressive academic background, combined with his professional experience and numerous awards, make him an outstanding figure in the Nigeria Customs Service. As he continues to inspire and lead others in the industry, Maiwada remains a beacon of excellence in public relations.

He has washed his hands so well, and can now dine with kings. Maiwada has made significant strides in his career. The future looks bright for him, The cap fits him.